Are you ready to make this your most profitable roofing season ever?
If you’re not implementing these four strategies, you’re literally flushing money down the drain.
Let’s dive into how you can maximize your profits when demand is at its peak.
The Urgency Meter: Understanding Market Fluctuations
Before we jump into the strategies, let’s talk about something I call the “Urgency Meter.” Imagine a dial from 1 to 10, where 1 is low urgency and 10 is high. During the year, this dial moves up and down. Right now, as we head into winter, we’re entering a high urgency season. Homeowners are getting anxious about their roofs, driving the Urgency Meter to 10!
Most roofers? They don’t plan for these shifts. When urgency spikes, they’re caught flat-footed. When it drops, they’re left twiddling their thumbs. Don’t be that roofer. Here’s how to cash in:
- Beef Up Your Crew
You know the busy season is coming. Before all hell breaks loose, make sure you’ve got enough people to handle the work. Limit vacations, hire some extra help, and cross-train your team. Have a network of reliable subs for overflow. Remember, it’s easier to let people go than to find them when you’re swamped.
- Put in the Hours
When it’s raining leads, you’ve got to make hay. Extend your workday, add some weekend shifts. Set up a rotation so nobody burns out. Maybe some start early, some start late – capture those off-hours opportunities. Challenge your team to devise ways to efficiently serve the higher volume of opportunities.
- Cherry-Pick Your Jobs
Not all leads are created equal. Prioritize and focus on the hot leads first – repeat clients, solid referrals, older roofs in neighborhoods where you’ve historically sold well. Be ruthless about this. Your bank account will thank you in the slow season.
- Raise Your Prices
Listen up: as little as a 5% price bump can double your profits. When demand is high, people will pay. You’re not ripping anyone off; you’re running a smart business. Fortune 500 companies do this every day. So should you.
Bonus Tip: Find the Flexible Folks
Think like an airline. When they’ve overbooked, they offer bonuses for people who can wait. Look for homeowners who aren’t in a rush or have roofs you can do in the winter. Offer them a discount to wait, and boom – you’ve just filled your slow season schedule. Create a “VIP waitlist” for off-season work. It’s a win-win.
By the way, if you raised your prices going into the season, the “discount” might just be the regular price you charged BEFORE the busy season. Cha-ching!
The Bottom Line
Plan ahead, work smart, and you’ll be swimming in profits while other guys are struggling to keep their heads above water. Don’t let another busy season pass you by without maximizing your opportunities.
Need help mapping out your busy season plan? Schedule a free Game Plan Session with us. We’ll help you implement these strategies and more to ensure this is your most profitable season yet.
Remember, in the roofing business, fortune favors the prepared. So get out there and make some money!
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