https://youtu.be/KFDJosTde7I Many contractors focus on yearly goals or hope for the best, but there’s a more precise way to manage your finances and grow your business. Focus on your daily profitability and it can change your world. In our latest video, we introduce a simple yet powerful tool: the Daily

https://youtu.be/1OwXpEoZwEk Are you a roofing salesperson who has ever found yourself in this situation? A potential customer asks about a shingle brand or product type you don’t typically install, and you launch into a detailed explanation of why that method is inferior. You might think you’re educating them, but in

Tune in to the Airing It out with AirVent podcast where Paul Scelsi from AirVent interviews Aaron Santas on how he transformed multiple roofing companies by leveraging the proper use of ventilation with their Residential Roofing Systems. Click the image above to learn how! For more tips and guidance, visit

Are you wondering why your roofing business is running at a slower pace than you’d like? Well, let’s explore three possible reasons behind it. Reason number one: inconsistent marketing. Most roofers rely on 2 forms of marketing sources. Referrals and Google. The problem is that these sources typically only produce

Are you a roofer who loves getting referrals but isn’t doing much to get more of them? You are not alone. Tip #1: Ask for Referrals Narrator (voice-over): Don’t be shy! Ask your customers to pass your name along to their friends, relatives, neighbors, or co-workers. If customers know that

Are you a roofing contractor stuck in a sales slump? We’ve all been there. But don’t worry, we’ve got some tips to help you break free and start closing jobs. If you recognize any of these signs, you might be in a slump: 1. You dread going on sales appointments.

If I asked you to think about a growth target for your company, what comes to mind? Is it the amount of sales dollars you’d achieve? Maybe the number of jobs you complete. Once you get past a few hundred thousand dollars, you as a business owner are at or

This video’s gonna cover a trap many salespeople fall into stay tuned until the end for a two-step process that you can implement today. Over the years of recruiting, hiring, and training new salespeople, a trend began to emerge. The bright-eyed recruit would go out after training and immediately crush.

To be a roofing contractor for any period of time, you have to be tough and work hard. It’s in the nature of the business, but if we have an industry of tough, hard workers, why don’t we have more successful roofing companies? When we meet with new clients and

When a homeowner says, I want to think about it, do you ever wonder what is it they exactly need to think about? I wanna think about, it could mean there’s no way I’m buying from these guys. I just want them to leave. Or it could mean something just

Are you a business owner that’s working as hard or harder than ever, but can’t seem to get ahead? Do you see a handful of successful companies in your market and wonder how do they do it? Has this frustration made you question why you got business in the first

Can you think of a time when you met with a prospective customer for a potential roof replacement? The meeting’s going great. They’re engaged and seem to be ready to buy. Then you give them your price and they say, Well, I can get the same job for less from

I’ve got a quick question for you to think about. How does arguing about the best shingle help you? I mean, how many contractors have gone out of business by using the wrong shingles, and how might this thinking be costing you? Rarely will you see a more passionate debate

It’s pretty well known that the failure rate of all small businesses in America is very high, clocking in at around 66% of all small businesses failing within 10 years. But for contracting companies, the results are much worse. In fact, studies show that approximately 66% of contracting companies will

Have you ever wondered why the roofing marketing gurus who solicit you nonstop can take large sums of money from contractors, deliver mediocre results, and still stay in business? It’s because contractors are mystified by marketing. As a business development company, this is insanely frustrating. Why? Because a contractor will

When someone starts a roofing company, it’s pretty safe to assume that they don’t think I’m gonna start a business that takes up all my time, stresses me out, and is so dependent on me that I can’t take a vacation without totally shutting down the company or having my

Are you a frustrated roofing company owner who’s trying to grow, but no matter how hard you work, it’s like there’s this glass ceiling that you can’t seem to break through. You can see other companies who are able to add talent to people and grow, but you just can’t