Most roofing contractors pay their sales reps commission and stop there. Commission covers the baseline. It pays your rep for meeting expectations. But what about exceeding expectations? What happens when your rep closes at 30% instead of 25% on the same leads you’re already paying for? That gap is tens of thousands of dollars in … Read more
Most residential roofing companies should invest 5-10% of their total revenue in marketing. For a $3M company targeting $4M, that’s $200K-$400K annually. But that number is useless without context. Before you set a marketing budget, you need to know whether your current sales process can actually convert the leads you’re already getting. I’ve worked with … Read more
You build a lead control system by shifting from chasing volume to managing conversion. The GRIP Method is a 4-step framework: set a Goal-based lead plan so you know exactly how many leads you need, apply Rigorous qualification so you stop wasting time on bad fits, build Intentional follow-up so no lead falls through the … Read more
If you have a sales rep right now, there’s a good chance you’re paying them wrong. You’re either overpaying someone who’s not hungry enough to earn it. Or underpaying someone good enough to walk. The way you set up their pay decides what kind of person shows up. And it’s probably the reason you keep … Read more
You start a repair department without hiring a dedicated crew by giving your existing sub a flat-rate pricing system, a materials checklist, and a follow-up protocol. Most retail roofers doing $3M+ are leaving six figures in repair revenue on the table because they never built the pricing framework. Repairs also feed your replacement pipeline when … Read more
https://www.youtube.com/watch?v=Xvaz9gH-twM You got to $3M, $5M, maybe $7M on drive, instinct, and outworking everyone around you. That’s real. Nobody can take that from you. But if you’re honest with yourself, the business feels harder now than it did at $2M. More revenue. More people. More chaos. And somehow, every decision still runs through … Read more
https://youtu.be/cvhbaV4bi10 If you’re running a roofing company doing $3 to $7 million and you’re still working 70-hour weeks, the problem isn’t your work ethic. It’s not your team. It’s not your market. You’ve been telling yourself the hours are temporary. You said that at $2 million. You said it at $4 million. You’re still saying … Read more
https://youtu.be/SO9Roy0MANg You’ve had months where leads were strong and you were still stressed out of your mind. That should tell you something. If leads were the answer, those months would’ve felt great. Pipeline was full, phones were ringing, jobs on the board. And you were still working 14-hour days with margins that didn’t match the … Read more
You build a roofing business that runs without you by extracting the three things living in your head — how you price and close, how you manage production, and how you track money — and turning them into documented systems your team can execute. Most $2M–$5M roofing companies are completely owner-dependent because the owner never … Read more
Growth hurts your roofing business because scaling without systems doesn't create relief — it creates pressure. More jobs, more people, and more revenue pushed through weak operations exposes every crack in your business. The contractors who feel worse at $5M than they did at $2M aren't failing — they're growing faster than their structure can … Read more
