Are you a roofing contractor stuck in a sales slump? We’ve all been there. But don’t worry, we’ve got some tips to help you break free and start closing jobs.
If you recognize any of these signs, you might be in a slump:
1. You dread going on sales appointments.
2. You find fault in your company, your customers, and even yourself.
3. The harder you try to make sales, the worse it gets.
The key to busting out of a slump is to change your approach. Let’s dive into some effective strategies that can turn things around for you.
It may sound counterintuitive, but stop trying to sell. Instead, just focus on helping your customers. People want to buy, not be sold to. Remember a time when selling came naturally? That’s because you were focused on helping, not pushing to make a sale.
Shift your mindset from salesperson to a problem solver. Remember that you possess special knowledge to help customers solve their roofing problems. When you genuinely want to help, customers will be attracted to you, and sales will follow.
It’s easy to become complacent or lazy in our sales approach after experiencing some success. But it’s crucial to recommit to the process that brought you that success. Dust off your training materials, evaluate your presentations, and use all the tools available to you. Treat each customer as an opportunity to help and serve.
When you’re in a slump, negativity can drag you down further. Steer clear of toxic news, negative people, and unproductive activities. Surround yourself with positivity and seek out supportive input. Listen to podcasts or recordings on success, sales, and leadership. Go out of your way to Spend time with people who embody the mindset you want to recapture.
Emotions can cloud our judgment. Instead of relying on how you “FEEL”, focus on facts. Set clear expectations for yourself and measure your results. What’s your close ratio? Are you following the sales process accurately? Are you using all the sales tools available? By tracking your progress objectively, you can identify areas for improvement.
So, stop trying to sell and start trying to help. Constantly work on practicing and improving your skills. It’s an investment that will pay off in the long run.
For more tips and guidance, visit www.roofbizhelp.com and schedule a complimentary discovery call with one of our experts.