In the competitive world of roofing, scaling your business can seem like an insurmountable challenge. Many roofing contractors find themselves stuck, relying solely on word-of-mouth referrals and struggling to break through to the next level. But what if I told you there’s a proven system that could take your roofing business from zero to $2 million in retail roofing sales in just one year?
Hi, I’m Aaron Santas, founder of RoofCoach, and I’m here to share the four-step system that not only helped me achieve this remarkable growth but also propelled my business beyond $8 million in just ten years.
The Four-Step System to Roofing Business Success:
- Set a Clear Sales Goal
The journey to success begins with a destination in mind. When my partners and I started our roofing business in 2006, we set an ambitious goal of $2 million in sales for our first year. This wasn’t just a random number – it was carefully calculated based on our overhead, salaries, and profit targets. Your goal doesn’t have to be $2 million, but it needs to be clear and definitive. This goal will guide all your subsequent decisions. - Establish Your Marketing Budget
Once you have your sales goal, the next step is to determine how much you can afford to spend to achieve it. We set our marketing budget at 8% of our sales goal, which came to $160,000. This might sound daunting, but remember: marketing is an investment, not an expense. The key is to align your budget with your pricing strategy – the higher your prices, the more you can invest in marketing. - Embrace Direct Marketing
Many roofers rely exclusively on passive sources like Google and word-of-mouth referrals. While these are valuable, they’re not enough if you want to scale rapidly. Direct marketing allows you to proactively reach out to your market, giving you control over your lead generation. This can include methods like direct mail, social media ads, radio, TV, or door-knocking – any medium that puts your message directly in front of potential customers. - Implement the Marketing Triangle
The final step is what I call the Marketing Triangle, consisting of three key elements: Media, Market, and Message. Most roofers focus solely on the media (where to advertise), but successful marketing requires all three components working together:
– Media: The platform you use to deliver your message
– Market: The specific audience you’re targeting
– Message: The content of your communication
By aligning these three elements, you can create a marketing strategy that consistently delivers results.
The Power of Persistence
Remember, success in marketing often requires experimentation. You might need to try different approaches before finding what works best for your business. But once you find a winning formula, you can scale it up, creating a steady stream of leads that fuels your growth.
Conclusion
Scaling your roofing business to millions in revenue isn’t about working harder – it’s about working smarter. By setting clear goals, budgeting effectively, embracing direct marketing, and implementing the Marketing Triangle, you can create a system that generates leads on demand and propels your business to new heights.
Ready to transform your roofing business? Start implementing these strategies today, and don’t hesitate to reach out if you need guidance along the way. Your journey to $2 million and beyond starts now!
Schedule a free Game Plan session to discuss how we can tailor this system to your roofing business. [CLICK BUTTON BELOW]
