Have you ever wondered why the roofing marketing gurus who solicit you nonstop can take large sums of money from contractors, deliver mediocre results, and still stay in business? It’s because contractors are mystified by marketing. As a business development company, this is insanely frustrating.
Why?
Because a contractor will blow thousands of dollars on marketing in a month that gets them zero return, but won’t invest in a fraction of that for business training that could revolutionize their business forever. But it’s not only that you see many contractors waste money on marketing only to get more leads that they actually waste.
Recently, while working with a national agency that provides marketing services for contractors, we learned that the average lead conversion percentage for all their clients was under 50%. What this means is that less than half of the people that called in or sent in forms from their website, actually got converted into an.
Then when they do turn into an appointment, they don’t measure their closed ratio or have an effective sales process to convert those appointments into sales at a high level. Most contractors think that they’re closing at a high percentage, but when we measure, we learn that it’s typically 20% or less.
So before you get sucked into the next marketing guru’s, empty promises, make sure your business management and sales process is on. If this is something you could use some help with, click the link on the link below for a free, initial consultation. Our representative will uncover any issues you might be facing and see how we can help.
There’s no cost, so schedule now.
