ROOFERS PROFIT MACHINE™

BUILD A ROOFING COMPANY THAT WORKS FOR YOU.
NOT BECAUSE OF YOU.

A 12-month coaching and implementation program for retail residential roofing owners doing $3M+ who are ready to stop being the one holding everything together.

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SOUND FAMILIAR?

You crossed $3M. Maybe $5M. Maybe more. And instead of feeling secure, you feel more stretched than ever.

Revenue is up. But margins feel tight. You’re doing more work but not seeing more cash. Callbacks and estimating errors quietly eat profit.

Sales reps are active but not converting at the level they should. Managers exist, but you still get the calls. Reporting is messy. The numbers don’t line up.

CRM and tech still feel half-built. You’re working 12 to 14 hour days just to keep things moving. And there’s no end in sight.

You didn’t fail.

You outgrew your structure.

THE PROBLEM ISN’T YOUR EFFORT. IT’S THE METHOD.

The business scaled faster than the operating system behind it. Every dollar of new revenue creates more complexity, more stress, and more risk.

THE OLD WAY

Add more leads. Push reps harder. Hire more people. Work longer hours.

High revenue. High effort.
Low control. Fragile.

THE RPM WAY

Install the operating system first. Build control. Then operations. Then growth.

Confident control. Smooth operations.
Growth on demand. Unbreakable.

Most coaching programs in roofing sell marketing and sales first. Fueling a business with leads and revenue before the structure exists creates more chaos at higher volume. We install control first. Always.

HOW IT WORKS

Three phases. One parallel engine. In a specific sequence. Because sequence matters.

1
PHASE 1

CONFIDENT CONTROL

Know your numbers. Stop guessing. Financial clarity, a real plan, KPI dashboards, and management rhythms.

2
PHASE 2

SMOOTH OPERATIONS

Your team runs on systems, not on you. Org structure, role clarity, documented processes, and a hiring machine.

3
PHASE 3

GROWTH ON DEMAND

Grow revenue without the business breaking. Marketing strategy, leadership development, and scale readiness.

PARALLEL ENGINE
W4 Revenue Optimization. Sales training runs alongside every phase. Revenue keeps growing while the foundation gets built.

Sequence matters. Confident Control first. Then Smooth Operations. Then Growth on Demand. In that order. Always.

WHAT YOU GET

Every aspect of our program is laser focused on helping non-business people build businesses that work for them, not because of them.

Done-with-you program
Works at your pace
Dedicated coach
One-on-one and group trainings
Community access
Financial models, CRM models, recruiting and hiring, forecasting, retail sales, systems and processes, organizational models, leadership and management frameworks
Built-in software with agentic reinforcement

Apply for a call to get your personalized Diagnostic and learn full program details (if there’s a fit).

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WHY THIS ISN’T LIKE OTHER COACHING PROGRAMS

🔥

37 YEARS. NOT THEORY.

The same operating structure used to build one of the largest retail roofing companies in America from scratch, scale it to 8 figures, survive and grow through the 2008 recession, and sell it in 2016. This isn’t what we read in a book. It’s what we built, tested, and proved.

💪

CONTROL FIRST. ALWAYS.

Most programs push marketing and leads first. We don’t. We install control first because fueling a business before the structure exists creates more chaos at higher volume. Structure first. Then scale.

TECHNOLOGY NO ONE ELSE HAS

Live dashboards connected to your CRM. AI-powered sales call analysis that scores every call. Built-in software with agentic reinforcement. Your data, working for you in real time.

WHO THIS IS FOR

THIS IS FOR YOU IF
Retail residential roofing company owner doing $3M+
You have dependable lead flow. Leads are not the problem.
You want to build a real business, not stay self-employed
You know the business depends on you too much
You’re coachable, accountable, and willing to execute
THIS IS NOT FOR YOU IF
Storm or insurance-only companies
Startups under $1M or without salespeople
You blame vendors, the market, or your team for everything
You’re satisfied being self-employed with your name on the trucks
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THE GUARANTEE

Implement the system fully and increase your net profit by at least the amount you invested within 12 months. Or we refund the difference. Plus $500.

We take the risk. Not you.

LIMITED TO 50 ACTIVE COMPANIES

APPLICATION REQUIRED

This is real capacity, not marketing. Every company gets direct coaching, implementation support, and accountability. At 50, the quality of attention starts to dilute.

Every month without structure is another month of profit leakage, owner dependency, and a business that can’t run without you.

The question isn’t whether you can afford this. It’s what staying fragile is costing you right now.

DON’T TAKE OUR WORD FOR IT

Cole Riedl

RPM Program Member

Nick Johnson

RPM Program Member

Ben Liebenow

RPM Program Member

READY TO BUILD AN UNBREAKABLE BUSINESS?

Apply for a call to get your personalized Diagnostic and learn full program details.

APPLY FOR A CALL
WATCH THE FREE TRAINING
CONTACT

(941) 841-0041

info@roofcoach.net

Sarasota, FL

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