Most roofing contractors pay their sales reps commission and stop there. Commission covers the baseline. It pays your rep for meeting expectations. But what about exceeding expectations? What happens when your rep closes at 30% instead of 25% on the same leads you’re already paying for? That gap is tens of thousands of dollars in … Read more
Most residential roofing companies should invest 5-10% of their total revenue in marketing. For a $3M company targeting $4M, that’s $200K-$400K annually. But that number is useless without context. Before you set a marketing budget, you need to know whether your current sales process can actually convert the leads you’re already getting. I’ve worked with … Read more
You build a lead control system by shifting from chasing volume to managing conversion. The GRIP Method is a 4-step framework: set a Goal-based lead plan so you know exactly how many leads you need, apply Rigorous qualification so you stop wasting time on bad fits, build Intentional follow-up so no lead falls through the … Read more
https://youtu.be/DwAuLIoQCqU Are you ready to make this your most profitable roofing season ever? If you’re not implementing these four strategies, you’re literally flushing money down the drain. Let’s dive into how you can maximize your profits when demand is at its peak. The Urgency Meter: Understanding Market Fluctuations Before we jump into the strategies, let’s … Read more
https://youtu.be/ZmGIF6mxeBo?si=cAdjFN4V4Ymy_BGP As a roofing contractor, are you struggling to get a good return on your marketing spend? You’re not alone. Many in our industry fall into the trap of hiring “all-in-one” marketing agencies, often with disappointing results. In this post, we’ll explore why this approach can be problematic and offer actionable solutions. The Problem with … Read more
Are you a roofer who loves getting referrals but isn’t doing much to get more of them? You are not alone. Tip #1: Ask for Referrals Narrator (voice-over): Don’t be shy! Ask your customers to pass your name along to their friends, relatives, neighbors, or co-workers. If customers know that they are important to you, … Read more
