https://www.youtube.com/watch?v=6cCCOWsbW78 If something happened to you tomorrow, would your roofing company survive? Here’s a question most roofing business owners don’t want to answer: if you got hurt tomorrow and couldn’t show up for six weeks, what happens to your company? Do jobs still get sold? Do crews still know where
https://www.youtube.com/watch?v=Zr7Q-Z5yA18 If your roofing business is growing but feels harder to run instead of easier, you’re not failing, and you’re not alone. Many roofing company owners reach a point where they’re: Fully booked Hiring more people Generating more leads Yet profits shrink, stress rises, and the business feels out of
https://www.youtube.com/watch?v=aPw2cha1fMk Most roofing companies hit a ceiling around $3–5 million — not because they lack opportunity, but because the owner never shifts out of “roofer mode.” The companies that grow beyond that point all have one thing in common: They stop thinking like roofers and start thinking like CEOs. In
https://www.youtube.com/watch?v=dQGCu7uCiN4 Hiring your first roofing salesperson is one of the most important moves you’ll ever make — and one of the riskiest. Get it wrong, and one bad hire can wipe out tens of thousands in profit.Get it right, and the right rep can literally double your profit. Most roofing
https://youtu.be/oLejcXh46PY As a roofing contractor, you’re always looking for ways to streamline your operations and boost profits. But what if I told you that one of the most common practices in our industry could be silently sabotaging your growth? I’m talking about per-square pricing, and it’s time we had an
https://youtu.be/NqioYDHoaQ8 Want to Close More Jobs Without Being “That Guy”? If you’re a roofing contractor who wants to close more jobs without turning into a high-pressure closer, you’re not alone. You know the situation: You just wrapped up a great appointment. The homeowner seemed interested. But you hesitate to ask
https://youtu.be/9aRernQG4Y0 Most roofing contractors hit a wall somewhere between $1.5M and $2.5M in annual revenue — and they don’t know why. They’re booked out. They’re running nonstop. They’re bringing in good money… but they’re also exhausted. The growth slows. The stress rises. And the business? It’s stuck. So what’s the
https://youtu.be/gLFs8l5O0j4 Let’s face it—the roofing industry won’t return to the days when high-volume, low-margin business models simply worked. The complexities of today’s market demand precise, profit-centric financial strategies. There’s nothing less at stake than your business viability. Roofing is evolving quickly: increasing competition, volatile supply chains, rising prices, labor shortages.
https://youtu.be/9va2L3iv-LE Tell me if you agree with this statement: “Systems = Success” Most roofing company owners will nod their head. But if systems are so critical, why are so many contractors still “stuck” fighting daily battles that they shouldn’t be involved in instead of leading and growing their business? I
https://www.youtube.com/watch?v=ccWCmb1sinA Every roofing contractor knows the feeling. You’ve just finished a thorough presentation, shown the homeowner everything they need to see, and then you hear those dreaded words: “We need to think about it.” Most contractors immediately assume it’s about price. In fact, many will instantly start offering discounts, hoping
https://youtu.be/mS4aMhc8JVw Are you tired of feeling like you’re running a daycare instead of a roofing company? If you’re constantly micromanaging employees and can’t seem to find reliable staff, you’re not alone. Many roofing business owners struggle with this exact problem, but it doesn’t have to be this way. In our
https://youtu.be/Xi5J9xj9A9o?si=gPnsU8OHJwb0uRP5 If you’re like most roofing contractors, you started your business to build something bigger than yourself. But somewhere along the way, you got stuck doing everything from running roof sales to managing crews. In this value packed interview, RoofCoach founder Aaron Santas breaks down exactly how he built and
Download Your KPI Implementation Kit The Key to Unlocking Your Roofing Business’s Potential You wouldn’t start a roofing job without a tear off shovel, nail guns, compressor etc. right? Well, running a successful roofing business is no different. One of our most important tools? Key Performance Indicators (KPIs). KPIs are
https://youtu.be/xI-tDIklWRc As a roofing contractor, you’re always looking for ways to streamline your operations and boost profits. But what if I told you that one of the most common practices in our industry could be silently sabotaging your growth? I’m talking about per-square pricing, and it’s time we had an
https://youtu.be/T7kTG9iz1wU As a roofing contractor, you started your business with dreams of freedom, financial success, and being your own boss. But somewhere along the way, those dreams got buried under 70-hour workweeks, constant phone calls, and the feeling that you’re more of an adult babysitter than a business owner. If
https://youtu.be/KijK7l3zz9c Are you a roofing contractor constantly losing jobs to competitors who undercut your prices by $100 or more per square? It’s a common frustration in the industry, but there’s good news: you can win more jobs at higher prices without resorting to sleazy sales tactics. Let’s dive into five
https://youtu.be/eWguLLUUJkk As a roofing contractor, you’re no stranger to hard work. Long hours, challenging projects, and fierce competition are all part of the game. But what if I told you there’s a way to potentially double your profits without adding more hours to your already packed schedule? It might sound
https://youtu.be/iTc7ApnJ_DY In the competitive world of roofing, scaling your business can seem like an insurmountable challenge. Many roofing contractors find themselves stuck, relying solely on word-of-mouth referrals and struggling to break through to the next level. But what if I told you there’s a proven system that could take your
https://youtu.be/6ocWo8bXV8k?si=8B1_iHwFtN2lB6i7 Are you tired of losing sleep over jobs you’ve lost to cheap competitors? If you’re like most roofing contractors, you’ve probably spent countless hours wondering how these lowballers can even stay in business. Well, it’s time to stop that cycle and focus on what really matters: attracting customers who
https://youtu.be/DwAuLIoQCqU Are you ready to make this your most profitable roofing season ever? If you’re not implementing these four strategies, you’re literally flushing money down the drain. Let’s dive into how you can maximize your profits when demand is at its peak. The Urgency Meter: Understanding Market Fluctuations Before we
https://youtu.be/mS4aMhc8JVw Are you tired of feeling like you’re running a daycare instead of a roofing company? If you’re constantly micromanaging employees and can’t seem to find reliable staff, you’re not alone. Many roofing business owners struggle with this exact problem, but it doesn’t have to be this way. In our
https://youtu.be/abCjFJ4TJPY?si=TGYPQf9C2kGVKkU7 Are you tired of losing jobs to competitors who seem to be giving away roofs? You’re not alone. As a roofing contractor, you know the frustration of putting together a solid bid, only to lose out to someone charging rock-bottom prices. But here’s the thing: you don’t have to
https://youtu.be/sZtu-qPu6k4?si=z_H3_dvAkZElWvFW As a roofing contractor, dealing with price increase notices from manufacturers can be challenging. If you don’t handle them properly, they can take a bite out of your profits. However, with the right strategy, you can prevent that from happening, and even turn the increase into a selling opportunity!
https://youtu.be/ZmGIF6mxeBo?si=cAdjFN4V4Ymy_BGP As a roofing contractor, are you struggling to get a good return on your marketing spend? You’re not alone. Many in our industry fall into the trap of hiring “all-in-one” marketing agencies, often with disappointing results. In this post, we’ll explore why this approach can be problematic and offer
https://youtu.be/KFDJosTde7I Many contractors focus on yearly goals or hope for the best, but there’s a more precise way to manage your finances and grow your business. Focus on your daily profitability and it can change your world. In our latest video, we introduce a simple yet powerful tool: the Daily
https://youtu.be/1OwXpEoZwEk Are you a roofing salesperson who has ever found yourself in this situation? A potential customer asks about a shingle brand or product type you don’t typically install, and you launch into a detailed explanation of why that method is inferior. You might think you’re educating them, but in
Tune in to the Airing It out with AirVent podcast where Paul Scelsi from AirVent interviews Aaron Santas on how he transformed multiple roofing companies by leveraging the proper use of ventilation with their Residential Roofing Systems. Click the image above to learn how! For more tips and guidance, visit
Are you wondering why your roofing business is running at a slower pace than you’d like? Well, let’s explore three possible reasons behind it. Reason number one: inconsistent marketing. Most roofers rely on 2 forms of marketing sources. Referrals and Google. The problem is that these sources typically only produce
Are you a roofer who loves getting referrals but isn’t doing much to get more of them? You are not alone. Tip #1: Ask for Referrals Narrator (voice-over): Don’t be shy! Ask your customers to pass your name along to their friends, relatives, neighbors, or co-workers. If customers know that
Are you a roofing contractor stuck in a sales slump? We’ve all been there. But don’t worry, we’ve got some tips to help you break free and start closing jobs. If you recognize any of these signs, you might be in a slump: 1. You dread going on sales appointments.
If I asked you to think about a growth target for your company, what comes to mind? Is it the amount of sales dollars you’d achieve? Maybe the number of jobs you complete. Once you get past a few hundred thousand dollars, you as a business owner are at or
This video’s gonna cover a trap many salespeople fall into stay tuned until the end for a two-step process that you can implement today. Over the years of recruiting, hiring, and training new salespeople, a trend began to emerge. The bright-eyed recruit would go out after training and immediately crush.
To be a roofing contractor for any period of time, you have to be tough and work hard. It’s in the nature of the business, but if we have an industry of tough, hard workers, why don’t we have more successful roofing companies? When we meet with new clients and
When a homeowner says, I want to think about it, do you ever wonder what is it they exactly need to think about? I wanna think about, it could mean there’s no way I’m buying from these guys. I just want them to leave. Or it could mean something just
Are you a business owner that’s working as hard or harder than ever, but can’t seem to get ahead? Do you see a handful of successful companies in your market and wonder how do they do it? Has this frustration made you question why you got business in the first
Can you think of a time when you met with a prospective customer for a potential roof replacement? The meeting’s going great. They’re engaged and seem to be ready to buy. Then you give them your price and they say, Well, I can get the same job for less from
I’ve got a quick question for you to think about. How does arguing about the best shingle help you? I mean, how many contractors have gone out of business by using the wrong shingles, and how might this thinking be costing you? Rarely will you see a more passionate debate
It’s pretty well known that the failure rate of all small businesses in America is very high, clocking in at around 66% of all small businesses failing within 10 years. But for contracting companies, the results are much worse. In fact, studies show that approximately 66% of contracting companies will
Have you ever wondered why the roofing marketing gurus who solicit you nonstop can take large sums of money from contractors, deliver mediocre results, and still stay in business? It’s because contractors are mystified by marketing. As a business development company, this is insanely frustrating. Why? Because a contractor will
When someone starts a roofing company, it’s pretty safe to assume that they don’t think I’m gonna start a business that takes up all my time, stresses me out, and is so dependent on me that I can’t take a vacation without totally shutting down the company or having my
Are you a frustrated roofing company owner who’s trying to grow, but no matter how hard you work, it’s like there’s this glass ceiling that you can’t seem to break through. You can see other companies who are able to add talent to people and grow, but you just can’t
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